It has been three years since the unveiling of the Cybertruck. Since then, people have been desperately waiting to see them on the road.
Originally, buyers were promised the end of 2021 to start seeing production but due to designers and engineers putting the last touches on the styling and dimensions a few weeks ago, the production start date has been pushed back. According to Sawyer Mitt, an insider for Tesla, beta testing will be occurring before the year is out.
This won’t be much of a surprise but I’ve been told designs were just recently finalized for Cybertruck. Tesla said on the Q2 earnings call that “Cybertruck is at a stage where we finished basic engineering of the architecture; We’re moving into the beta phases later this year.”
— Sawyer Merritt 📈🚀 (@SawyerMerritt) August 9, 2021
As of now, production will begin in 2022. Despite this, excitement has been increasing. Recently, an artificial intelligence company called Stream It is offering attachments such as the “Cyberlandrs” that turn the Cybertruck into an RV. According to Business Insider, Lance King, CEO of Stream It, came up with the idea of while ordering a Cybertruck of his own that there was no way to attach an RV to it.
“[The RV industry] hasn’t innovated in 50 years,” King said. “They’re not going to get a stroke of genius and create a new RV. And I thought, ‘who could do it?'”
The “Cyberlandrs” have landed Stream It with an impressive $80 million in preorders.
But is it possible that we could be in over our heads? According to Inside EV, Jim Cramer, a former hedge fund manager now TV personality, recently claimed that the Cybertruck will be Elon Musks first disaster based on looks alone. He also described the truck as an eyesore:
“Yeah, I did, but I also saw the actual pickup truck. Go buy an F-150. This thing is not just ugly; you got to love Tesla to get this thing … I still like Tesla … but I think that this pickup truck will be a disaster. His first disaster. I mean, I saw one.”
With the recent excitement in RV orders and the 1.25 million pre-orders, it is safe to say that the Cybertruck being a disaster is extremely unlikely. Despite this, Elon Musk brought up last month that the Cybertruck could fail:
“There is always some chance that Cybertruck will flop, because it is so unlike anything else. I don’t care. I love it so much even if others do not. Other trucks look like copies of the same thing, but Cybertruck looks like it was made by aliens from the future.”
Elon Musk talking about how the Cybertruck is so unique kind of hits the nail on the head. The trucks’ uniqueness is the key to its success as well as the genius of the live event where it was first revealed. The look itself was a shock, but the video of the Cybertruck pulling an F-150 uphill, shooting the door, and even the unforgettable cracks on the window from the metal ball sealed the deal for a lot of people. The increase in posts on Twitter of screen shots showing a person’s Cybertruck order is comparable to the long lines in front of apple stores when a new iPhone comes out. It is a subtle way to tell potential customers to buy something they did not know they needed.
In the end, the only way for us to determine the Cybertruck’s success is when it comes out and hits the roads. Though, ignorance is indeed bliss.